The future is now: video is the format for life-giving content

For small-groups, video content has emerged as a transformative tool for fostering connection and seeing transformation in the lives of Christians. For small group gatherings, often meeting in homes, using video offers a far more impactful and effective way to experience life-changing content. 

The way we learn has changed dramatically in the last few decades. The decline of long-form non–fiction in Christian publishing, and the rise of small groups as the primary way most Christians encounter spiritual content, dictates that the way resources are produced needs to adapt. But this change is an opportunity for content creators. When statistics suggest that only 5% of Churchgoers ever buy a Christian book, this culture shift provides a way to reach more Christians with transformative resources than ever before.

Video-based learning transcends the limitations of traditional text-based approaches by accommodating diverse learning styles and preferences within the group. Visual learners benefit from the immersive experience of watching compelling narratives and witnessing biblical truths come to life through vivid imagery. Auditory learners engage with the spoken word and musical elements inherent in video content, while kinesthetic learners may find interactive elements within videos particularly impactful. By embracing this multisensory approach, Christian small groups create an inclusive environment where every member can actively participate and absorb the teachings with greater clarity and resonance.

Video-based learning encourages active participation and collaborative exploration of biblical principles within Christian small groups. Including interactive features such as discussion prompts, reflection questions, and study guides prompt a deeper engagement and application of the teachings. Through collaborative problem-solving and shared insights, group members cultivate a deeper understanding of scripture and its implications for their daily lives, empowering them to live out their faith with authenticity and purpose.

The rise of video-based social media such as TikTok and Instagram Reels means the expectation for video content has changed. Simple, well-edited videos can be made at a fraction of the cost of a full-scale production democratising access to a broader spectrum of content creators including Church-based teachers and self-published authors as well as traditional publishers.

Christian360 offers a platform for all content creators to reach Christians and spiritual seekers across the globe. From standalone videos to be used in small group or Church settings, to multi-session group courses Christian360 is designed to host and to provide the easiest way for users to access and deliver content in their small-groups. 

The paradigm-shift has happened, and people are seeking life-changing content in the formats they are using in their everyday lives. Christian360 is here to deliver that.