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To encourage customers to use Duplium's
newer services such as Electronic Digital Delivery, Fulfillment
and Printing. |
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To generate awareness for Duplium's wide
range of delivery options. |
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To communicate the benefits of Duplium's
newer services without minimizing the importance or strength
of their long established and recognized CD replication services. |
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To meet the challenge, we developed a communication
strategy that enabled us to deliver unique messages for each
aspect of their business, using the following main message as
the strategic "hook":
Duplium offers more ways to get your ideas to market. |
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Duplium's newer services were starting to become
as important as their traditional core business - CD replication.
Therefore, we recommended to Duplium that they rethink their Web Site
to be consistent with their new communication strategy.
The outcome is this brand new Web Site complete with an easy-to-navigate
Java menu for added user-friendliness, and a hip, sophisticated new
look. |
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| This interactive CD doubles up as a direct response
mailer, and pitches the overall main message to prospects in an entertaining,
sophisticated and relevant manner. |
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